Those close to me know that I was a huge advocate for what MoviePass was doing.
Summer attendance was as low as it has been since the 90s last summer. After reading several articles behind the ‘$10 a month rationale’ it seemed like a move that was crazy enough to work – except it didn’t work.
Maybe $10 was too low of a start? Maybe the deal should’ve been adjusted better from the getgo instead of aggressively altered when shit hit the fan – I don’t know, I’m as far from being an expert on business as anyone.
I do know that AMC’S launch of their A-list program showed that change was influenced.
Regardless, it has always seemed that big theater chains (i.e. AMC, Regal) were never too worried about declining attendance. Movies are ridiculously expensive to see in theaters, but maybe they get just enough attendance to maintain strong, profitable numbers.
This industry, like many industries in corporate America, are being strangled by a lack of competition. And many of these corporations have the ability, and lackadaisical regulation to eliminate their competition.
MoviePass never hurt their profits. Their profits almost entirely spawn from the medicore food they serve. They can afford to push their admission prices and still be okay with mild attendance.
Going to the movies is a pasttime, one that I am particularly passionate about. I missed it, and loved that I got to go more often this past year. I’m looking into AMC’s subscription deal, but am still reluctant.
MoviePass influenced competitive change, I hope they live to be a part of the change they inspired. I also hope they holdout long enough to influence more competition.
Unfortunately a likely circumstance would be AMC making diminishing adjustments to their plan.