Halo – or Microsoft Studios’ most profitable franchise

“Halo 5” is currently the 2nd most profitable game on the Xbox One and the most profitable exclusive for the console.

“Halo 5” grossed $400 million in its first 24 hours and $500 million in its first week.

Some claim the rise to that lucrative second place ranking is due to the addition of loot boxes and microtransactions, which I’m absolutely sure helped, but I’m not about to go on another rant about this uninviting addition to infrastructure in the business of video games.

I’m actually going to applaud both Microsoft Stufios and 343 for their patience in releasing “Halo” games.

A lot of Activision’s profits right now are dependent on the “Call of Duty” franchise. A lot of Ubisoft’s profits are dependent on “Assassin’s Creed,” EA dependent, primarily on microtransactions, but also franchises like “Battlefront” and “Battlefield.”

Microsoft Studios parent company is none other than the Microsoft Corporation – their primary source of income is software and hardware development.

The Microsoft Corporation has a net assets upward of $241 billion reported in 2017.

Often, more than not, companies owned by corporations (which is a majority of companies in this era), are kept to be self-sufficent.

Microsoft Studios has other profitable franchises with low development budgets. However, not a single franchise has ever been welcomed critically or financially like “Halo.”

There is no urgency for Microsoft Studios to pressure 343 to drop a “Halo” game annually or bi-annually.

Their concern is more likely preservation, and 343 isn’t Bungie. Quality becomes much more important when profits are as dependent as they are for Microsoft Studios.

We, as gamers, welcome the patience and quality control though. Understand that Microsoft Studios has the luxury of patience though compared to many other publishers.

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